Welcome to StoeWa Couture London
We offer a made-to-measure service tailored to your unique needs. Each garment is crafted specifically for you, ensuring a perfect fit and personalized style. Experience the luxury of custom design that enhances your individuality and empowers your confidence. Let us help you create something truly special. Each piece in our collection reflects a commitment to innovative design, outstanding quality, and refined elegance, enabling you to make a memorable statement wherever you go.Join us on a journey to experience perfect blend of style and confidence—crafted with pride in London.
Designed to Define You.
Urban Edge Fitted Genuine Leather ensemble featuring a sharply structured Jacket with embroidered shoulders detailing and matching trousers finished with statement fringe hems. Designed to deliver confident movement and elevated attitude.
Midnight Grace Strapless evening dress featuring a structured genuine leather corset bodies and soft tulle skirt. Designed to balance architectural strength with fluid movement, finished with an open-lace back for adjustability and refined allure.
Winter Poise
Winter Poise
Tailored wool-blend coat with sculptural shaping and contrast genuine leather accents at the lapels, cuffs, and pockets. A refined silhouette defined by clean paneling and leather button closure, offering elegance with a modern edge.
Tailored wool-blend coat with sculptural shaping and contrast genuine leather accents at the lapels, cuffs, and pockets. A refined silhouette defined by clean paneling and leather button closure, offering elegance with a modern edge.
Our Creative Journey
At StoeWa Couture London, we offer a fully personalised made-to-measure experience.
Private London Fittings.
For added comfort and discretion, StoeWa Couture London offers exclusive in-home fittings across London. Each visit is tailored to your schedule, ensuring precision, privacy, and individual attention.
Online Fitting – Remote Measurement Service
For clients unable to attend in person, we offer a professional online fitting service. Through a guided virtual consultation, we assist you step by step in taking accurate measurements from home.
Fittings & Payments
Each made-to-measure garment is created through three fittings to ensure the perfect fit.
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First fitting: We take your measurements, discuss the style, and choose fabrics. A 35% deposit of the total price is required to start making your garment.
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Second fitting: You try the garment in progress so we can adjust and refine the fit following the measurements were being taken in the first fitting . A further 35% payment is required at this stage.
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Final fitting: The finished garment is tried on and perfected.
The remaining balance is payable at the final fitting or prior delivery once the garment is completed.
Our mission is to provide high-quality, artisan Made to Order garments that connects fashion with sustainability. Each piece tells a unique story, crafted with extraordinary care. We celebrate individuality by offering styles that empower our customers and highlight their personal flair.
Designed to Define You
Our Story
StoeWa Couture London was born from a lifelong dedication to craftsmanship, precision, and the art of couture.
Founded by Yana Stoeva, a Senior Couture Seamstress with over twenty years of experience, the brand is built on an intimate understanding of garment construction, fit, and fabric. Studies in Arts and Design and refined through years of hands-on work within London’s fashion industry, Stoewa’s journey has been shaped by both technical mastery and creative vision.
Her career is defined by couture sewing, tailoring, and sample development for men’s and women’s wear, working with some of the most respected fashion houses and designers in the world. From London Fashion Week collections to bespoke garments and high-profile productions, each piece has contributed to a deep respect for quality, detail, and timeless design.
At the heart of StoeWa Couture London is a commitment to made-to-measure and made-to-order craftsmanship. Every garment is carefully constructed using traditional couture techniques and modern precision, working with exceptional materials including silk, lace, chiffon, wool, and leather. This approach allows each piece to be created with intention — reducing overproduction while ensuring an impeccable finish.
StoeWa Couture London is not driven by trends, but by structure, elegance, and individuality. Each design is made to define the wearer, celebrating confidence, strength, and refined modern femininity.
Designed to define you.
Made in London.
Our Happy Clients
Our Happy Clients
Our Happy Clients
