StoeWa Couture
Crafted in London. Designed to be remembered.
Stoewa Couture
The Couture Collection
Explore the StoeWa Couture London collection of handcrafted couture, where exceptional craftsmanship, luxurious fabrics, and contemporary design come together. Discover a curated selection of signature pieces that celebrate individuality, refined craftsmanship, and timeless elegance. Every creation begins with an idea, a carefully selected fabric, and the skilled hands that bring it to life. Designed and handcrafted in London, each piece is created exclusively for you.
Meet the Designer
Behind Stoewa Couture is Yana Stoeva, a Designer and Senior Couture Tailor with over 20 years of experience in luxury fashion. Throughout her career, she has worked with leading fashion houses and designers including Burberry, Alexander McQueen, Anna Valentine, Phoebe Philo and Céline. She has also created garments for internationally recognised artists like Rihanna, Cardi B and Beyoncé. Today, Yana brings that experience and craftsmanship to every StoeWa creation, making each piece with care, precision and a personal understanding of the woman who will wear it.
The StoeWa Experience
Every StoeWa garment begins with a personal consultation. From your first idea to the final fitting every detail is carefully crafted around your vision, measurements and lifestyle.
Made to Your Measurements
Premium Natural Fabrics
Private London Consultation
Online Consultation
Book Your Consultation
📞 Phone: 00447827547030
✉️ Email: stoewacouture@hotmail.com
Your Bespoke Journey
From the first consultation to the final fitting, every StoeWa Couture garments is created through a personalised process, ensuring exceptional fit, craftmanship and attention to detail.
At StoeWa Couture London we offer a fully personalised made-to-measure experience. Each garments can be created based on your measurements, we can create your style and preference design.
Private London Fittings
Exclusive in-home fittings across London. Each visit is tailored to your schedule, ensuring precision, privacy and individual attention.
Online Fitting – Remote Measurement Service
Remote consultation through a guided virtual consultation, we help you take accurate measurements from home.
Fittings & Payments
A simple three-step process from consultation to completion.
• First fitting: We take your measurements, discuss the design and select fabrics. A 35% deposit of the total price is required to begin your garment.
• Second fitting: You try the garment in progress so we can refine the fit based on your initial measurements. A further 35% payment is required at this stage.
• Final fitting: The finished garment is tried on and perfected. The remaining balance is payable at the final fitting or prior to delivery once the garment is completed.
"It is pleasure working with Yana over the past year. Extremely well made garments at the highest level and with a good turnaround time."
Traiceline Pratt / GOYAGOMA
"I have the opportunity to work closely with Yana I am impressed by her skills and professionalism. She is so talented and I would highly recommend. "
Manager at Phoebe Philo
" I AM CURRENTLY WORKING WITH YANA STOEVA AND CONTINUE TO BE IMPRESSED BY HER EXCELLENT TECHNICAL KNOWLADGE, PRECISION, AND ATTENTION TO DETAIL.'
SUSAN WHITELEY / ON THE ISLAND











